What you need to know about uploading a video on LinkedIn Natalia Wiechowski - the LinkedIn expert told me when I asked what she thinks about LinkedIn video.Ģ. Increasing your engagement rates - it's easier to strike up a conversation with a real person than a faceless brand, and videos humanize brands faster than any other type of content.Įven with all the advantages listed above, creating videos requires more time and effort than writing compelling copy or sharing pictures.īut if you're thinking of a long-term strategy for your business account, it's time to start investing in video. Strengthening authority in your field of expertise - by sharing your knowledge, people can better understand how your company can help them Keeping up with trends - even in B2B, social media standards are relevant to your success ĭelivering quality content - videos allow you to express how genuine your message is and to spread a variety of ideas to your audience īuilding brand awareness - it's always best to link a face and strong moral values to a company Standing out - sometimes, messages tend to repeat, so the way you convey your message is more important than ever Here are some of the advantages of LinkedIn videos: Yes, brands can definitely showcase personality.Ĭlearly, videos make it easier for you to communicate emotions. The future of engaging content relies on movement, creative visuals, and a convincing narrative, with a pinch of personality. Whenever you're thinking of expanding your business, finding the proper channels to connect you to your audience is vital. Like on any other platform, videos are becoming increasingly engaging. Where do you share and publish videos on LinkedIn?.What you need to know about uploading a video on LinkedIn.This article will teach how to use LinkedIn native video, video specs, best practices, and why you should integrate this content in your future LinkedIn strategy. Want to use this type of content on your profile, but you're wondering what kind of LinkedIn video to create? More and more brands are investing in this type of content because it leads to more engagement than photos and text. If you've been scrolling on LinkedIn, you've probably noticed an increase in video content lately. LinkedIn video posts generate more than 300 million impressions on the platform, according to LinkedIn.
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